Work we've done
We at Govindji Nutrition have worked on projects for a range of food companies in the following areas: functional foods, milk & dairy products, nuts, snacks, fruit and vegetables, bread and weight management. Here are some examples:
Media
Conducted various media briefings (sometimes with a GP or a behavioral expert). This has included presentations to health journalists as well as confidential consultations for the journalist. Such personalized targeting has resulted in a range of media coverage. This has, at times, been supplemented with expert Q & A advertorials to promote the brand, diet plans for magazines, radio interviews or quotes in the national press.
Devised the nutrition & well-being content for a website launching a new product within a leading dairy brand - this was turned around in two weeks. The copy was based on current government recommendations on nutrition and health with new practical ideas for web users to implement realistic sustainable lifestyle changes.
Have conducted radio interviews at broadcasting houses for dairy, nut, kitchen equipment, salad and bread manufacturers.
Have originated scientific dossiers for submission to BACC for TV advertising of a cholesterol-lowering brand, a vitamin supplement and a probiotic drink.
Brand innovation and marketing insights
Advised a major food manufacturer on new angles for an existing brand of snack.
We have been involved in various creative brainstorming sessions for large retailers and for leading blue-chip companies.
Participated in “Expert Panels” for confidential nutrition expertise helping the future direction of three leading brands.
Revised existing menus to include healthier ingredients for a new and rapidly growing fast food outlet. These menus were then analysed according to the Food Standards Agency traffic light labeling criteria. The new menus now offer a range of green coded dishes and sales of these dishes have increased by 90%.
We regularly advise a dairy manufacturer about brand innovation.
We identified food trends that a client can expect over a 10 year horizon, and helped them assess the future of their market.
Conducted one-to-one consultations at The Vitality Show incorporating brand messages for a leading dairy brand.
We conducted presentations to sampling staff for two large retailers for a well-known brand.
Consumer and lifestyle education
We produced consumer education material for food and pharmaceutical companies, e.g.
cholesterol-lowering diet plan booklet with Woman’s Realm and Woman magazine, professional articles for Practice Nurse, Nursing Standard, and Complete Nutrition.
We have delivered web casts for a Healthcare Insurance company to promote well-being and healthy lifestyles. This has inspired the content for health messages on the site.
Collaboration with national organisations
Conducted radio interviews for the World Cancer Research Fund to promote Fruity Friday.
Azmina Govindji was the diet expert on the new British Heart Foundation DVD, Risking It, to be launched in 2007.
Azmina co-ordinated a PhD study for Kings College, London University, in collaboration with The Department of Health.
We were involved in the World Cancer Research Fund and the British Heart Foundation's Asian recipe books.
Lectured students on the future of nutrition and how to get into the media at King’s College, London University; taught basic and advanced diet cookery courses at Waltham Forest College, London.
Conference talks and attendances
Azmina has spoken frequently at conferences in the UK and Europe, and give talks to the general public e.g. Meat and Livestock Commission Nutrition Education conferences on pregnancy and weaning, Professional Nurse Study days, Practical Diabetes Conference, Healthy eating talks to company staff, informal talks to parents and children at local schools, etc.
She has appeared as expert nutritionist on Company Exhibition stands at conferences and shows.
Author & health writer
Azmina writes diet and recipe books, chapters for health books, and she also consults for Reader’s Digest and magazines.
Other projects
We researched and provided a large and intelligent range of contemporary healthy eating lunch options for a “lunch-by-mobile-phone” initiative by a leading consumer magazine.
Originated a range of diet plans for a weight watching website.
Assisted airlines and catering companies in menu planning and recipe development.
Staffed a consumer and health professional Careline for a new cholesterol-lowering product launch.
Azmina has worked as a Compere at Cookery Theatres and as a judge at a national cookery competition.
